{"id":223915,"date":"2025-07-15T20:50:55","date_gmt":"2025-07-15T12:50:55","guid":{"rendered":"https:\/\/nexuswise.com\/my\/?p=223915"},"modified":"2025-08-04T13:39:02","modified_gmt":"2025-08-04T05:39:02","slug":"market-trend-101-not-just-c-59-consumers-actively-looking-for-this","status":"publish","type":"post","link":"https:\/\/nexuswise.com\/my\/market-trend-101-not-just-c-59-consumers-actively-looking-for-this\/","title":{"rendered":"Market Trend 101: Not Just C:  59% Consumers Actively Looking for This !"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||3px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>\u00a0Today\u2019s consumers want more than just Vitamin C. They want holistic, science-backed, and natural solutions to support their immune system\u2014daily, not just during flu season.<\/strong><\/p>\n<p>Consumer focus on immune health continues to surge, with 59% of global consumers actively seeking products to support their immune system (Innova, 2024).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mcusercontent.com\/874a3e1db3101ff0b6d6092dc\/images\/89504ac4-8d58-b821-b3dc-12021fe372ed.png\" \/><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u00a0In Southeast Asia, immune health supplements are projected to grow at <strong>7.8%<\/strong> CAGR through 2028, driven by increased health literacy, aging population, and post-COVID behavior (Euromonitor, 2023).<\/p>\n<p>Gummies &amp; effervescents dominate new immune product launches in APAC (Mintel 2024)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Post-COVID, immunity is no longer seasonal\u2014it&#8217;s a daily priority, with rising demand for natural and multifunctional solutions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mcusercontent.com\/874a3e1db3101ff0b6d6092dc\/images\/45568531-40a9-19b8-6282-77248ff08ecb.png\" \/><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||3px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: x-large\"><strong>Here&#8217;s how you can ride the wave with our next-gen immunity ingredients:<\/strong><\/span><\/p>\n<p><span style=\"text-decoration: underline;color: #5236a4\"><strong>People Want More Than Just Vitamin C\u00a0<\/strong><\/span><\/p>\n<p><strong>1. Holistic Formulas<\/strong><br \/>Immunity blends now target stress, gut, and metabolic health using adaptogens and botanicals.<\/p>\n<p><strong>2. Natural is Preferred<\/strong><br \/>Consumers favor clean-label herbs over synthetic options.<\/p>\n<p><strong>3. Innovative Formats<\/strong><br \/>Gummies, sachets, and liposomal shots are on the rise for better absorption and user appeal.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong style=\"font-size: 16px\"><strong style=\"color: #3611a3;font-size: x-large\">Curious about what\u2019s shaping the future of the immunity market? <\/strong><\/strong><\/p>\n<p style=\"text-align: center\"><strong style=\"font-size: 16px\"><strong style=\"color: #3611a3;font-size: x-large\">Understanding consumer expectations is the key to staying ahead.<\/strong><\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mcusercontent.com\/874a3e1db3101ff0b6d6092dc\/images\/590a9d0d-7a7e-2980-8b63-c648566d3653.png\" \/><\/p>\n<p><strong>We\u2019ve put together an exclusive Market Trend Report for Sports Nutrition, featuring:<\/strong><\/p>\n<p>\u2714\ufe0f\u00a0 \u00a0 \u00a0The top 3 consumer-driven trends shaping the industry.<br \/>\u2714\ufe0f\u00a0 \u00a0 \u00a0Insights into must-have ingredients for immunity supplement.<br \/>\u2714\ufe0f\u00a0 \u00a0 \u00a0Practical tips to align your innovations with market demand.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><span style=\"font-size: x-large;color: #31277f\"><strong>Access this exclusive report to gain your competitive edge.<\/strong><\/span><\/p>\n<p style=\"text-align: center\">Don\u2019t miss out\u2014download the report today ! Let\u2019s discuss how we can help you tailor solutions for your brand.<\/p>\n<p style=\"text-align: center\">Step ahead and lead the immunity supplement market!<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: x-large;color: #5236a4\"><strong>Claim Your Free Report Now:<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" et_bloom_image_tada et_bloom_image\" src=\"https:\/\/nexuswise.com\/my\/wp-content\/uploads\/sites\/3\/2021\/07\/Icon-Newsletter.svg\" alt=\"Icon - Newsletter\" width=\"1\" height=\"1\" \/><div class=\"et_bloom_locked_container et_bloom_optin_1\" data-page_id=\"223915\" data-optin_id=\"optin_1\" data-list_id=\"mailchimp_79a9235d3e\" data-current_optin_id=\"optin_1\">\n\t\t\t\t\t<div class=\"et_bloom_locked_content\" style=\"display: none;\">\n\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/nexuswise.com\/my\/wp-content\/uploads\/sites\/3\/2025\/06\/Market-Trend-101-Not-Just-C-59-Consumers-Actively-Looking-for-This-2.pdf\" rel=\"attachment wp-att-224000\">Market Trend 101 &#8211; Not Just C 59 Consumers Actively Looking for This (2)<\/a><\/p>\n<p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"et_bloom_locked_form\">\n\t\t\t\t\t\t<div class=\"et_bloom_inline_form et_bloom_optin et_bloom_make_form_visible et_bloom_optin_1\" style=\"display: none;\">\n\t\t\t\t<style type=\"text\/css\">.et_bloom .et_bloom_optin_1 .et_bloom_form_content { background-color: #7100e2 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_container .et_bloom_form_header { background-color: #ffffff !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_container { background-color: #ffffff !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_content button { background-color: #000000 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_content .et_bloom_fields i { color: #000000 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_content .et_bloom_custom_field_radio i:before { background: #000000 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_border_dashed .et_bloom_form_container_wrapper { border-color: #5e288f !important } .et_bloom .et_bloom_optin_1 .et_bloom_form_content button { background-color: #000000 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_container h2, .et_bloom .et_bloom_optin_1 .et_bloom_form_container h2 span, .et_bloom .et_bloom_optin_1 .et_bloom_form_container h2 strong { font-family: \"Open Sans\", Helvetica, Arial, Lucida, sans-serif; }.et_bloom .et_bloom_optin_1 .et_bloom_form_container p, .et_bloom .et_bloom_optin_1 .et_bloom_form_container p span, .et_bloom .et_bloom_optin_1 .et_bloom_form_container p strong, .et_bloom .et_bloom_optin_1 .et_bloom_form_container form input, .et_bloom .et_bloom_optin_1 .et_bloom_form_container form button span { font-family: \"Open Sans\", Helvetica, Arial, Lucida, sans-serif; } .et_bloom .et_bloom_form_header.split img { max-width: 105px!important;} \/*** Responsive Styles Smartphone Only ***\/ @media all and (max-width: 767px) { .et_bloom .et_bloom_form_container .et_bloom_form_header img.et_bloom_image {max-width: 50%!important;} }<\/style>\n\t\t\t\t<div class=\"et_bloom_form_container  et_bloom_border_dashed et_bloom_form_text_light et_bloom_form_bottom et_bloom_inline_2_fields\">\n\t\t\t\t\t\n\t\t\t<div class=\"et_bloom_form_container_wrapper clearfix\">\n\t\t\t\t<div class=\"et_bloom_header_outer\">\n\t\t\t\t\t<div class=\"et_bloom_form_header split et_bloom_header_text_dark\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/nexuswise.com\/my\/wp-content\/uploads\/sites\/3\/2021\/07\/Icon-Newsletter.svg\" class=\" et_bloom_image_tada et_bloom_image\" alt=\"Icon - Newsletter\" \/>\n\t\t\t\t\t\t<div class=\"et_bloom_form_text\">\n\t\t\t\t\t\t<h2>Log In To Continue Reading ...<\/h2><p>Stay up to date on amazing and free Nexus Wise resources, tips and tricks.<\/p>\r\n<p><em>If you are already subscribed, simply type in your name and email address below and continue reading. You will not be \u201cresubscribed\u201d or receive extra emails.<\/em><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"et_bloom_form_content et_bloom_2_fields et_bloom_bottom_inline\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<form method=\"post\" class=\"clearfix\">\n\t\t\t\t\t\t<div class=\"et_bloom_fields\">\n\t\t\t\t\t\t\t<p class=\"et_bloom_popup_input et_bloom_subscribe_name\">\n\t\t\t\t\t\t\t\t<input placeholder=\"Name\" maxlength=\"50\">\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"et_bloom_popup_input et_bloom_subscribe_email\">\n\t\t\t\t\t\t\t\t<input placeholder=\"Email\">\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<button data-optin_id=\"optin_1\" data-service=\"mailchimp\" data-list_id=\"79a9235d3e\" data-page_id=\"223915\" data-account=\"Nexuswise Malaysia\" data-ip_address=\"true\" class=\"et_bloom_submit_subscription et_bloom_submit_subscription_locked\">\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_subscribe_loader\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_button_text et_bloom_button_text_color_light\">SUBSCRIBE!<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/form>\n\t\t\t\t\t<div class=\"et_bloom_success_container\">\n\t\t\t\t\t\t<span class=\"et_bloom_success_checkmark\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 class=\"et_bloom_success_message\">You have Successfully Subscribed!<\/h2>\n\t\t\t\t\t<div class=\"et_bloom_form_footer\"><p>No spam. Unsubscribe anytime.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"et_bloom_close_button\"><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/p>\n<div class=\"et_bloom_locked_container et_bloom_optin_1\" data-page_id=\"223950\" data-optin_id=\"optin_1\" data-list_id=\"mailchimp_79a9235d3e\" data-current_optin_id=\"optin_1\">\n<div class=\"et_bloom_locked_form\">\n<div class=\"et_bloom_inline_form et_bloom_optin et_bloom_make_form_visible et_bloom_optin_1\">\n<div class=\"et_bloom_form_container  et_bloom_border_dashed et_bloom_form_text_light et_bloom_form_bottom et_bloom_inline_2_fields\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Or let\u2019s discuss how we can help you tailor solutions for your brand:<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/nexuswise.com\/my\/contact\/&#8221; button_text=&#8221;Schedule a Meeting with Us&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_bg_color=&#8221;#5656F7&#8243; button_use_icon=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#56CCB8&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Today\u2019s consumers want more than just Vitamin C. They want holistic, science-backed, and natural solutions to support their immune system\u2014daily, not just during flu season. Consumer focus on immune health continues to surge, with 59% of global consumers actively seeking products to support their immune system (Innova, 2024).&nbsp; &nbsp; \u00a0In Southeast Asia, immune health supplements [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":224001,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[118],"tags":[],"dipi_cpt_category":[],"class_list":["post-223915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trend-101"],"_links":{"self":[{"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/posts\/223915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/comments?post=223915"}],"version-history":[{"count":22,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/posts\/223915\/revisions"}],"predecessor-version":[{"id":224003,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/posts\/223915\/revisions\/224003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/media\/224001"}],"wp:attachment":[{"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/media?parent=223915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/categories?post=223915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/tags?post=223915"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/dipi_cpt_category?post=223915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}