{"id":224753,"date":"2026-05-19T10:00:11","date_gmt":"2026-05-19T02:00:11","guid":{"rendered":"https:\/\/nexuswise.com\/my\/?p=224753"},"modified":"2026-05-19T17:45:26","modified_gmt":"2026-05-19T09:45:26","slug":"market-trend-101-is-your-sports-nutrition-formula-ready-for-the-new-active-consumer","status":"publish","type":"post","link":"https:\/\/nexuswise.com\/my\/market-trend-101-is-your-sports-nutrition-formula-ready-for-the-new-active-consumer\/","title":{"rendered":"Market Trend 101 : Is Your Sports Nutrition Formula Ready for the New Active Consumer?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/nexuswise.com\/my\/wp-content\/uploads\/sites\/3\/2026\/05\/Market-Trend-101-Is-Your-Sports-Nutrition-Formula-Ready-for-the-New-Active-Consumer-01.jpg&#8221; alt=&#8221;market trend 101 is your sports nutrition formula ready for the new active consumer 01&#8243; title_text=&#8221;Market Trend 101 Is Your Sports Nutrition Formula Ready for the New Active Consumer &#8211; 01&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|3px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Did you know that May is National Physical Fitness and Sports Month?<\/strong><\/p>\n<p>May reminds everyone to stay active through sports, movement, and daily fitness.<\/p>\n<p>But today, fitness is not only for athletes or gym lovers. More consumers are living an active lifestyle and looking for easy nutrition support for energy, endurance, hydration, muscle maintenance, recovery, and focus.<\/p>\n<p>Why This Matters for Supplement Brands<\/p>\n<p>The sports nutrition market is growing fast, from USD 71.55 billion in 2025 to a projected USD 138.48 billion by 2033.<\/p>\n<p>This growth is no longer driven only by athletes. Today, sports nutrition also appeals to office workers, weekend runners, active seniors, fitness beginners, women, and everyday consumers who want to feel stronger, more energetic, and more resilient.<\/p>\n<p>In 2026, sports nutrition is becoming more holistic, covering energy, strength, hydration, recovery, focus, taste innovation, and everyday performance.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/nexuswise.com\/my\/wp-content\/uploads\/sites\/3\/2026\/05\/Market-Trend-101-Is-Your-Sports-Nutrition-Formula-Ready-for-the-New-Active-Consumer-02.jpg&#8221; alt=&#8221;market trend 101 is your sports nutrition formula ready for the new active consumer 02&#8243; title_text=&#8221;Market Trend 101 Is Your Sports Nutrition Formula Ready for the New Active Consumer &#8211; 02&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;42px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Today\u2019s health shoppers are savvier than ever and increasingly skeptical. They\u2019re confronted with :<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>They want supplements that are effective, convenient, enjoyable to take, and backed by science but uncertainty, overwhelming choices, and cost often hold them back.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><span style=\"font-size: xx-large\"><strong>What Do Consumers Really Want?<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/nexuswise.com\/my\/wp-content\/uploads\/sites\/3\/2026\/01\/Nexus-Wise-Market-Trend-101-Next\u2011Gen-Immune-Support-What-Consumers-Want-04.jpg&#8221; alt=&#8221;nexus wise market trend 101 next\u2011gen immune support what consumers want 04&#8243; title_text=&#8221;Nexus Wise &#8211; Market Trend 101 &#8211; Next\u2011Gen Immune Support What Consumers Want &#8211; 04&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>At Nexus Wise, we bridge the gap between trend hype and consumer trust.<\/p>\n<p>Our Sports Nutrition Market Trend Report 2026 reveals:<\/p>\n<p>\u2714 Top 3 consumer-driven trends shaping the industry<\/p>\n<p>\u2714 Practical tips to align innovations with market demand<\/p>\n<p>\u2714 Must-have ingredients for Sports Nutrition<\/p>\n<p>Stay ahead of the curve, anticipate sports nutrition health needs and deliver science-driven solutions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-size: xx-large\">\ud83d\udc49 Download Our Market Report &amp; See the Ingredients Driving the Trend !<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: x-large;color: #5236a4\"><strong>Claim Your Free Report Now:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><div class=\"et_bloom_locked_container et_bloom_optin_1\" data-page_id=\"224753\" data-optin_id=\"optin_1\" data-list_id=\"mailchimp_79a9235d3e\" data-current_optin_id=\"optin_1\">\n\t\t\t\t\t<div class=\"et_bloom_locked_content\" style=\"display: none;\">\n\t\t\t\t\t\t\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/nexuswise.com\/my\/wp-content\/uploads\/sites\/3\/2026\/05\/Market-Trend-101-Is-Your-Sports-Nutrition-Formula-Ready-for-the-New-Active-Consumer_.pdf\" rel=\"attachment wp-att-224759\">Market Trend 101 Is Your Sports Nutrition Formula Ready for the New Active Consumer_<\/a><\/p>\n<p><span style=\"color: #000000\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"et_bloom_locked_form\">\n\t\t\t\t\t\t<div class=\"et_bloom_inline_form et_bloom_optin et_bloom_make_form_visible et_bloom_optin_1\" style=\"display: none;\">\n\t\t\t\t<style type=\"text\/css\">.et_bloom .et_bloom_optin_1 .et_bloom_form_content { background-color: #7100e2 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_container .et_bloom_form_header { background-color: #ffffff !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_container { background-color: #ffffff !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_content button { background-color: #000000 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_content .et_bloom_fields i { color: #000000 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_content .et_bloom_custom_field_radio i:before { background: #000000 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_border_dashed .et_bloom_form_container_wrapper { border-color: #5e288f !important } .et_bloom .et_bloom_optin_1 .et_bloom_form_content button { background-color: #000000 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_container h2, .et_bloom .et_bloom_optin_1 .et_bloom_form_container h2 span, .et_bloom .et_bloom_optin_1 .et_bloom_form_container h2 strong { font-family: \"Open Sans\", Helvetica, Arial, Lucida, sans-serif; }.et_bloom .et_bloom_optin_1 .et_bloom_form_container p, .et_bloom .et_bloom_optin_1 .et_bloom_form_container p span, .et_bloom .et_bloom_optin_1 .et_bloom_form_container p strong, .et_bloom .et_bloom_optin_1 .et_bloom_form_container form input, .et_bloom .et_bloom_optin_1 .et_bloom_form_container form button span { font-family: \"Open Sans\", Helvetica, Arial, Lucida, sans-serif; } .et_bloom .et_bloom_form_header.split img { max-width: 105px!important;} \/*** Responsive Styles Smartphone Only ***\/ @media all and (max-width: 767px) { .et_bloom .et_bloom_form_container .et_bloom_form_header img.et_bloom_image {max-width: 50%!important;} }<\/style>\n\t\t\t\t<div class=\"et_bloom_form_container  et_bloom_border_dashed et_bloom_form_text_light et_bloom_form_bottom et_bloom_inline_2_fields\">\n\t\t\t\t\t\n\t\t\t<div class=\"et_bloom_form_container_wrapper clearfix\">\n\t\t\t\t<div class=\"et_bloom_header_outer\">\n\t\t\t\t\t<div class=\"et_bloom_form_header split et_bloom_header_text_dark\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/nexuswise.com\/my\/wp-content\/uploads\/sites\/3\/2021\/07\/Icon-Newsletter.svg\" class=\" et_bloom_image_tada et_bloom_image\" alt=\"Icon - Newsletter\" \/>\n\t\t\t\t\t\t<div class=\"et_bloom_form_text\">\n\t\t\t\t\t\t<h2>Log In To Continue Reading ...<\/h2><p>Stay up to date on amazing and free Nexus Wise resources, tips and tricks.<\/p>\r\n<p><em>If you are already subscribed, simply type in your name and email address below and continue reading. You will not be \u201cresubscribed\u201d or receive extra emails.<\/em><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"et_bloom_form_content et_bloom_2_fields et_bloom_bottom_inline\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<form method=\"post\" class=\"clearfix\">\n\t\t\t\t\t\t<div class=\"et_bloom_fields\">\n\t\t\t\t\t\t\t<p class=\"et_bloom_popup_input et_bloom_subscribe_name\">\n\t\t\t\t\t\t\t\t<input placeholder=\"Name\" maxlength=\"50\">\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<p class=\"et_bloom_popup_input et_bloom_subscribe_email\">\n\t\t\t\t\t\t\t\t<input placeholder=\"Email\">\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<button data-optin_id=\"optin_1\" data-service=\"mailchimp\" data-list_id=\"79a9235d3e\" data-page_id=\"224753\" data-account=\"Nexuswise Malaysia\" data-ip_address=\"true\" class=\"et_bloom_submit_subscription et_bloom_submit_subscription_locked\">\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_subscribe_loader\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"et_bloom_button_text et_bloom_button_text_color_light\">SUBSCRIBE!<\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/form>\n\t\t\t\t\t<div class=\"et_bloom_success_container\">\n\t\t\t\t\t\t<span class=\"et_bloom_success_checkmark\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 class=\"et_bloom_success_message\">You have Successfully Subscribed!<\/h2>\n\t\t\t\t\t<div class=\"et_bloom_form_footer\"><p>No spam. Unsubscribe anytime.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"et_bloom_close_button\"><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/nexuswise.com\/my\/contact\/&#8221; button_text=&#8221;Schedule a Meeting with Us&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_bg_color=&#8221;#5656F7&#8243; button_use_icon=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#56CCB8&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that May is National Physical Fitness and Sports Month? May reminds everyone to stay active through sports, movement, and daily fitness. But today, fitness is not only for athletes or gym lovers. More consumers are living an active lifestyle and looking for easy nutrition support for energy, endurance, hydration, muscle maintenance, recovery, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":224761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[118],"tags":[],"dipi_cpt_category":[],"class_list":["post-224753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trend-101"],"_links":{"self":[{"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/posts\/224753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/comments?post=224753"}],"version-history":[{"count":4,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/posts\/224753\/revisions"}],"predecessor-version":[{"id":224762,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/posts\/224753\/revisions\/224762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/media\/224761"}],"wp:attachment":[{"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/media?parent=224753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/categories?post=224753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/tags?post=224753"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/dipi_cpt_category?post=224753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}