{"id":224769,"date":"2026-05-21T15:01:08","date_gmt":"2026-05-21T07:01:08","guid":{"rendered":"https:\/\/nexuswise.com\/my\/?p=224769"},"modified":"2026-05-21T15:07:56","modified_gmt":"2026-05-21T07:07:56","slug":"market-trend-101-consumers-want-to-stay-sharp-brands-need-to-catch-up","status":"publish","type":"post","link":"https:\/\/nexuswise.com\/my\/market-trend-101-consumers-want-to-stay-sharp-brands-need-to-catch-up\/","title":{"rendered":"Market Trend 101 : Consumers Want to Stay Sharp: Brands Need to Catch Up"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/nexuswise.com\/my\/wp-content\/uploads\/sites\/3\/2026\/05\/Market-Trend-101-Consumers-Want-to-Stay-Sharp-Brands-Need-to-Catch-Up-03.jpg&#8221; alt=&#8221;market trend 101 consumers want to stay sharp brands need to catch up 03&#8243; title_text=&#8221;Market Trend 101 Consumers Want to Stay Sharp Brands Need to Catch Up &#8211; 03&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|3px||&#8221; global_colors_info=&#8221;{}&#8221;]June is Alzheimer\u2019s &amp; Brain Awareness Month, making it the right time to highlight the growing importance of brain health.<\/p>\n<p>Globally, dementia affected 57 million people in 2021, with nearly 10 million new cases every year. Alzheimer\u2019s disease is the most common form of dementia, contributing to around 60\u201370% of cases.<\/p>\n<p>Closer to home, around 8.5% of older adults in Malaysia, or about 260,000 people, are estimated to be living with dementia. In Singapore, about 1 in 11 people aged 60 and above lives with dementia.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: x-large\"><strong>Why This Matters for Supplement Brands<\/strong><\/span><\/p>\n<p>Cognitive health is no longer only about aging. Consumers are now looking for daily support in memory, focus, mental clarity, stress recovery, and healthy brain aging.<\/p>\n<p>This creates a strong opportunity for supplement and functional food brands to develop targeted cognitive health products using ingredients such as adaptogenic mushroom blends and other herbs.<br \/>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/nexuswise.com\/my\/wp-content\/uploads\/sites\/3\/2026\/05\/Market-Trend-101-Consumers-Want-to-Stay-Sharp-Brands-Need-to-Catch-Up-04.jpg&#8221; alt=&#8221;market trend 101 consumers want to stay sharp brands need to catch up 04&#8243; title_text=&#8221;Market Trend 101 Consumers Want to Stay Sharp Brands Need to Catch Up &#8211; 04&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;42px|||||&#8221; global_colors_info=&#8221;{}&#8221;]Today\u2019s health shoppers are savvier than ever and increasingly skeptical. They\u2019re confronted with :<br \/>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]They want supplements that are effective, convenient, enjoyable to take, and backed by science but uncertainty, overwhelming choices, and cost often hold them back.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><span style=\"font-size: xx-large\"><strong>What Do Consumers Really Want?<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/nexuswise.com\/my\/wp-content\/uploads\/sites\/3\/2026\/01\/Nexus-Wise-Market-Trend-101-Next\u2011Gen-Immune-Support-What-Consumers-Want-04.jpg&#8221; alt=&#8221;nexus wise market trend 101 next\u2011gen immune support what consumers want 04&#8243; title_text=&#8221;Nexus Wise &#8211; Market Trend 101 &#8211; Next\u2011Gen Immune Support What Consumers Want &#8211; 04&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]At Nexus Wise, we bridge the gap between trend hype and consumer trust.<\/p>\n<p>Our Cognitive &amp; Brain Health Market Trend Report 2026 reveals:<\/p>\n<p>\u2714 Top 3 consumer-driven trends shaping the industry<\/p>\n<p>\u2714 Practical tips to align innovations with market demand<\/p>\n<p>\u2714 Must-have ingredients for Cognitive and Brain Health<\/p>\n<p>&nbsp;<\/p>\n<p>Stay ahead of the curve, anticipate Cognitive and Brain Health<\/p>\n<p>nutrition needs and deliver science-driven solutions.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<strong><span style=\"font-size: xx-large\">\ud83d\udc49 Download Our Market Report &amp; See the Ingredients Driving the Trend !<\/span><\/strong><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]&nbsp;<\/p>\n<p><span style=\"font-size: x-large;color: #5236a4\"><strong>Claim Your Free Report Now:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><div class=\"et_bloom_locked_container et_bloom_optin_1\" data-page_id=\"224769\" data-optin_id=\"optin_1\" data-list_id=\"mailchimp_79a9235d3e\" data-current_optin_id=\"optin_1\">\n\t\t\t\t\t<div class=\"et_bloom_locked_content\" style=\"display: none;\">\n\t\t\t\t\t\t\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/nexuswise.com\/my\/wp-content\/uploads\/sites\/3\/2026\/05\/Market-Trend-101-Consumers-Want-to-Stay-Sharp-Brands-Need-to-Catch-Up_.pdf\" rel=\"attachment wp-att-224776\">Market Trend 101 Consumers Want to Stay Sharp Brands Need to Catch Up_<\/a><\/p>\n<p><span style=\"color: #000000\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"et_bloom_locked_form\">\n\t\t\t\t\t\t<div class=\"et_bloom_inline_form et_bloom_optin et_bloom_make_form_visible et_bloom_optin_1\" style=\"display: none;\">\n\t\t\t\t<style type=\"text\/css\">.et_bloom .et_bloom_optin_1 .et_bloom_form_content { background-color: #7100e2 !important; 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Globally, dementia affected 57 million people in 2021, with nearly 10 million new cases every year. Alzheimer\u2019s disease is the most common form of dementia, contributing to around 60\u201370% of cases. Closer to home, around [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":224772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[118],"tags":[],"dipi_cpt_category":[],"class_list":["post-224769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trend-101"],"_links":{"self":[{"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/posts\/224769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/comments?post=224769"}],"version-history":[{"count":5,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/posts\/224769\/revisions"}],"predecessor-version":[{"id":224779,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/posts\/224769\/revisions\/224779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/media\/224772"}],"wp:attachment":[{"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/media?parent=224769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/categories?post=224769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/tags?post=224769"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/nexuswise.com\/my\/wp-json\/wp\/v2\/dipi_cpt_category?post=224769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}