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Rising costs, climate worries and a flood of information have left shoppers stretched. Innova Market Insights reports that nearly half of consumers (46%) feel negative about the world around them. Yet they are not shutting down. They are getting choosier, and they are looking to food, drinks and supplements to help them cope.<\/p>\n
Here is your 2-minute snapshot of the 5 shifts to plan around next year.<\/p>\n
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Worn out by bad news, people want small, everyday lifts.<\/p>\n
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70% say little moments of joy matter for their well-being, and younger shoppers lead interest in foods that support mental wellness.<\/p>\n
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Consumers want to feel strong and ready for whatever the day brings.<\/p>\n
For 34%, physical and mental resilience is a top health goal. Sleep, gut health and immunity are all in the mix, and “energy” has become the everyday word for coping.<\/p>\n
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In a turbulent world, people are retreating to what feels familiar and grounding.<\/p>\n
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45% are spending more time in smaller social circles, and nature and comfort moments are in high demand.<\/p>\n
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Misinformation and overblown claims are eroding trust.<\/p>\n
36% say brand reputation would raise their trust in a product, and proof such as quality and safety testing now carries real weight.<\/p>\n
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Shoppers are trimming spend in some areas to splurge where it counts.<\/p>\n
58% are cutting back somewhere so they can spend more elsewhere, and healthier, better-quality products are winning that budget<\/p>\n
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We map each trend to specific Nexus Wise ingredients, with specific category and format ideas your team can take straight into NPD planning. Think resilience shots, evening wind-down gummies, heritage beauty drinks and more.<\/p>\n
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\ud83d\udc49 Download Our Market Report & See the Ingredients Driving the Trend !<\/span><\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.9″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/p>\n Claim Your Free Report Now:<\/strong><\/span><\/p>\n