Market Trend 101

Market Trend 101 : Consumers Want to Stay Sharp: Brands Need to Catch Up

May 21, 2026
market trend 101 consumers want to stay sharp brands need to catch up 03
June is Alzheimer’s & Brain Awareness Month, making it the right time to highlight the growing importance of brain health.

Globally, dementia affected 57 million people in 2021, with nearly 10 million new cases every year. Alzheimer’s disease is the most common form of dementia, contributing to around 60–70% of cases.

Closer to home, around 8.5% of older adults in Malaysia, or about 260,000 people, are estimated to be living with dementia. In Singapore, about 1 in 11 people aged 60 and above lives with dementia.

 

Why This Matters for Supplement Brands

Cognitive health is no longer only about aging. Consumers are now looking for daily support in memory, focus, mental clarity, stress recovery, and healthy brain aging.

This creates a strong opportunity for supplement and functional food brands to develop targeted cognitive health products using ingredients such as adaptogenic mushroom blends and other herbs.

market trend 101 consumers want to stay sharp brands need to catch up 04
Today’s health shoppers are savvier than ever and increasingly skeptical. They’re confronted with :
They want supplements that are effective, convenient, enjoyable to take, and backed by science but uncertainty, overwhelming choices, and cost often hold them back.

 

What Do Consumers Really Want?

nexus wise market trend 101 next‑gen immune support what consumers want 04
At Nexus Wise, we bridge the gap between trend hype and consumer trust.

Our Cognitive & Brain Health Market Trend Report 2026 reveals:

✔ Top 3 consumer-driven trends shaping the industry

✔ Practical tips to align innovations with market demand

✔ Must-have ingredients for Cognitive and Brain Health

 

Stay ahead of the curve, anticipate Cognitive and Brain Health

nutrition needs and deliver science-driven solutions.

👉 Download Our Market Report & See the Ingredients Driving the Trend !
 

Claim Your Free Report Now:

Schedule a Meeting with Us

Related Posts

Need A Helping Hand?

Drop us a line anytime, and one of our staff will respond to you as soon as possible.

Contact Us Form

Hi, we are raw material ingredients solution provider and do not have any finished products any the moment. Nice talking to you!

We’ll help you find the right products and pricing for your business. Tell us a bit about yourself, and we’ll get in touch as soon as we can.

Our help center is fresh and always open for business. If you can’t find the answer you’re looking for, we’re here to lend a hand.

How can we help you? The more details, the better!