A healthy pet starts with a healthy gut. As pet owners look beyond basic nutrition, digestive wellness is becoming a key focus. Growing interest in the microbiome is driving demand for fiber, probiotics, prebiotics and postbiotics, opening new opportunities for smarter functional foods, treats and supplements.

Personalisation is another trend shaping this category.

Not every pet has the same nutritional needs. Age, breed, size, activity level and lifestyle can all influence how pet owners think about health and nutrition.

Great digestive products need more than a trendy ingredient. The real opportunity is to build pet specific, science backed formulations that support the gut through probiotics, prebiotics, fiber and other functional ingredients, delivered in easy formats like chews, treats, powders and daily diets. Success comes down to the right dosage, palatability, stability, processing and claims.

A New Chapter for Nexus Wise

Nexus Wise is bringing our human nutrition expertise into pet wellness, helping brands create functional pet products that combine science, everyday nutrition and targeted support.

Because nutrition can be more than feeding. It can be part of everyday pet wellness.

Nexus Wise | Health Ingredients. Wise Solutions. Now for pets, too.