Do you know that 70% of consumers are looking for natural ingredients in their dietary supplements?
Read further to know more!
The global softgel capsules market was valued at $1.1 billion in 2023, and it’s expected to reach $1.5 billion by 2028—an almost 40% increase, with a steady growth rate of 6.3% annually.
The Asia Pacific market is anticipated to lead with the highest CAGR of 7.5% during this period. This growth is fueled by rising health concerns, increased incomes, improved government initiatives and a significant patient pool in several Asia Pacific countries.
Softgel capsules offer versatility in delivering diverse compounds, from vitamins to pharmaceutical drugs, with superior bioavailability for effective absorption. Their smooth, easy-to-swallow form enhances patient compliance and user experience, driving increased demand.
Nutraceuticals And Rising Demand For Naturally Sourced Ingredients
Rising health worries increase the need for natural ingredients. Consumers believe these are healthier, boosting the demand for natural products.
Ahiflower oil, freshly extracted from ahiflower seeds, stands out as the pioneering plant-based oil with balanced omega-3 and 6. Crucial for vegan, vegetarian, and sustainability-conscious consumers in omega nutrition, it offers the highest non-GMO omega-3 levels, blending ALA and potent SDA. Additionally, it contains gamma-linolenic acid (GLA), an essential omega-6 fatty acid.
It converts to EPA 4 times more efficiently than flaxseed oil!
Opportunity: Personalization and Customization
Consumers are increasingly looking for products that are tailored to their individual needs and preferences. Customized softgel capsules meet preferences, driving sales and increases brand loyalty by meeting consumer needs.
