Market Trend 101

Do You Know? Diabetes is One of The Top Causes of Death in Malaysia  Diabetes is a chronic disease, which occurs when the pancreas does not produce enough insulin, or when the body cannot effectively use the insulin it produces. This leads to an increased...

Is your heart aging faster than it should?    What is Premature Heart Aging?  Premature heart aging is when the heart’s function and structure decline faster than normal due to poor lifestyle habits or health conditions. This speeds up the risk of heart attacks,...

People are increasingly focusing on preventative health, particularly joint care to improve daily functioning.  This trend is reflected in a 9% rise in global launches of joint health supplements from April 2022 to March 2024, with supplements comprising 89% of...

According to the World Hypertension League (WHL), hypertension is a major contributor to the global epidemic of non-communicable diseases (NCDs) and the leading cause of death and disability worldwide. World Hypertension Day celebrated on 17th May every year,...

More and more people are taking a holistic approach to wellness, and one of it when it comes to pregnancy supplementation. The Global Pregnancy Supplement market is growing fast. However, these supplements must cater to pregnant women's unique nutritional needs,...

Are You Ready to Catch the Upcoming Protein Wave?Innova Market Insights: 42% of consumers globally say “Protein” is the most important ingredient. Protein Market Size The Protein Market is projected to grow from an estimated 24.61 billion USD in 2023 to an anticipated...

Did you know that February is American Heart Health Month? It's a dedicated time to raise awareness about heart health and prevent cardiovascular diseases. It aims to educate individuals about the importance of maintaining a healthy heart and making lifestyle choices...

Trend 1: Ingredients: Taking The Spotlight + Trend 2: Plant-based: The Rise of Applied Offerings Trend 3: Prioritizing Prevention Ingredients: Taking the spotlight + Plant-based: The Rise of Applied Offerings 60% of respondents said that their change to plant-based...

Did you know that 70-80% of immune cells are located in the gut?  When it comes to boosting immunity, think beyond the traditional sources like Vitamin C. Ever wondered why breastfed babies have robust immunity? Human Milk Oligosaccharides (HMOs) play a pivotal role....

Innova Market Insights: 42% of consumers globally say “Protein” is the most important ingredient. Protein Market Size The Protein Market is projected to grow from an estimated 24.61 billion USD in 2023 to an anticipated 32.42 billion USD by 2029, exhibiting a CAGR of...

Hello, wonderful readers ! In this newsletter, we're diving into the ever-evolving world of plant-based foods. With an increasing number of people adopting vegetarian and vegan lifestyles, it's no surprise that the market is teeming with exciting and innovative...

Dyspepsia symptom Dyspepsia refers to a medical condition that encompasses various digestive disorders. Dyspepsia encompasses two distinct forms: organic and functional dyspepsia. Organic dyspepsia - it occurs as a result of known causes, such as digestive tract...

Did you know that sleep apnea not only steals precious rest but could also be silently steal someone’s LIFE ? Sleep apnea is a frequent occurrence where your breathing repeatedly stops and starts during sleep, resulting in a lack of oxygen for your body. It is...