Market Trend 101

As we are entering 2026, the health ingredient market is becoming more practical. Buyers now focus on ingredients that are proven, reliable, and easy to use. Here are the main ingredient trends B2B companies should watch: 1. Proven Works Better Than Hype Brands now...

The women’s health category in Asia-Pacific is booming! From Australia to China, brands are launching more products than ever, with supplements making up a huge 81% of these innovations. The rest comes from functional foods and beverages. The Shift to Precision...

 Today’s consumers want more than just Vitamin C. They want holistic, science-backed, and natural solutions to support their immune system—daily, not just during flu season. Consumer focus on immune health continues to surge, with 59% of global consumers actively...

Smarter Recovery Is In: What’s Next for Sports Nutrition in Malaysia Sports nutrition in Malaysia is growing fast—and protein powders are still the star of the show. In fact, around 1 in 4 sports nutrition products are now bought online, showing just how much habits...

Did you know? 💡 📈 Malaysians spend an average of 9 hours 24 minutes daily on screens — over half their waking hours !  This ranks Malaysia 8th globally and 2nd in Asia for screen time, just behind the Philippines !     The Numbers Speak for Themselves Since...

Did you know? 💡 Global sales for vitamins, minerals, and supplements are expected to hit $139.9 billion by 2025. As more people enhance their beauty and personal care routines, brands are getting creative in the growing "inside-out beauty" market. More people are...

Did you know? 💡 🚀 64% of consumers are turning to supplements to improve their digestive health. Over the past 6 years (2019–2024), indigestion remedies have dominated digestive health sales, growing by an impressive 51.5%! Consumers are actively seeking digestive...

Do you know that 35% of Malaysian adults struggling with Insomnia?  We spend up to 1/3 of our lives sleeping, a basic human need which is crucial to our overall health and well-being. Poor sleep isn’t just exhausting—it impacts health, productivity, and overall...

Do you know that >50% of Malaysian adults struggling with weight issues, making obesity become an alarming public health crisis demanding urgent attention?   Consumers starting to seek for weight management products with proven efficacy, driven by health...

Do You Know? Diabetes is One of The Top Causes of Death in Malaysia  Diabetes is a chronic disease, which occurs when the pancreas does not produce enough insulin, or when the body cannot effectively use the insulin it produces. This leads to an increased...

Is your heart aging faster than it should?    What is Premature Heart Aging?  Premature heart aging is when the heart’s function and structure decline faster than normal due to poor lifestyle habits or health conditions. This speeds up the risk of heart attacks,...

People are increasingly focusing on preventative health, particularly joint care to improve daily functioning.  This trend is reflected in a 9% rise in global launches of joint health supplements from April 2022 to March 2024, with supplements comprising 89% of...

According to the World Hypertension League (WHL), hypertension is a major contributor to the global epidemic of non-communicable diseases (NCDs) and the leading cause of death and disability worldwide. World Hypertension Day celebrated on 17th May every year,...

More and more people are taking a holistic approach to wellness, and one of it when it comes to pregnancy supplementation. The Global Pregnancy Supplement market is growing fast. However, these supplements must cater to pregnant women's unique nutritional needs,...

Are You Ready to Catch the Upcoming Protein Wave?Innova Market Insights: 42% of consumers globally say “Protein” is the most important ingredient. Protein Market Size The Protein Market is projected to grow from an estimated 24.61 billion USD in 2023 to an anticipated...

Did you know that February is American Heart Health Month? It's a dedicated time to raise awareness about heart health and prevent cardiovascular diseases. It aims to educate individuals about the importance of maintaining a healthy heart and making lifestyle choices...

Trend 1: Ingredients: Taking The Spotlight + Trend 2: Plant-based: The Rise of Applied Offerings Trend 3: Prioritizing Prevention Ingredients: Taking the spotlight + Plant-based: The Rise of Applied Offerings 60% of respondents said that their change to plant-based...

Did you know that 70-80% of immune cells are located in the gut?  When it comes to boosting immunity, think beyond the traditional sources like Vitamin C. Ever wondered why breastfed babies have robust immunity? Human Milk Oligosaccharides (HMOs) play a pivotal role....