Today’s consumers want more than just Vitamin C. They want holistic, science-backed, and natural solutions to support their immune system—daily, not just during flu season.
Consumer focus on immune health continues to surge, with 59% of global consumers actively seeking products to support their immune system (Innova, 2024).
In Southeast Asia, immune health supplements are projected to grow at 7.8% CAGR through 2028, driven by increased health literacy, aging population, and post-COVID behavior (Euromonitor, 2023).
Gummies & effervescents dominate new immune product launches in APAC (Mintel 2024)
Post-COVID, immunity is no longer seasonal—it’s a daily priority, with rising demand for natural and multifunctional solutions.
Here’s how you can ride the wave with our next-gen immunity ingredients:
People Want More Than Just Vitamin C
1. Holistic Formulas
Immunity blends now target stress, gut, and metabolic health using adaptogens and botanicals.
2. Natural is Preferred
Consumers favor clean-label herbs over synthetic options.
3. Innovative Formats
Gummies, sachets, and liposomal shots are on the rise for better absorption and user appeal.
Curious about what’s shaping the future of the immunity market?
Understanding consumer expectations is the key to staying ahead.
We’ve put together an exclusive Market Trend Report for Sports Nutrition, featuring:
✔️ The top 3 consumer-driven trends shaping the industry.
✔️ Insights into must-have ingredients for immunity supplement.
✔️ Practical tips to align your innovations with market demand.
Access this exclusive report to gain your competitive edge.
Don’t miss out—download the report today ! Let’s discuss how we can help you tailor solutions for your brand.
Step ahead and lead the immunity supplement market!
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