Market Trend 101 : Opportunities for Immunity-boosting Beverages

January 12, 2024

Did you know that 70-80% of immune cells are located in the gut? 

When it comes to boosting immunity, think beyond the traditional sources like Vitamin C.

Ever wondered why breastfed babies have robust immunity? Human Milk Oligosaccharides (HMOs) play a pivotal role. HMOs, not metabolized by human enzymes, support beneficial microorganisms in the gut. With 70-80% of immune cells residing in the gut, HMOs emerge as functional ingredients for overall health, not just as a nutrient for infants.

Brands are adapting by introducing formulations anchored in immune support while incorporating additional ingredients that provide a spectrum of benefits. This newsletter will showcase you successful combinations of ingredients and to think beyond the traditional sources when it comes to boosting immunity.

 Immunity Boosting Beverages

For businesses, this is a great chance to offer beverages that not only support immunity but also come with exciting flavors and formulations. As we approach the cold and flu season, it’s a good idea for health supplement businesses to add some immune-boosting beverages to their product pipeline.

 

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Gut Health is the precursor for immunity health
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Innovating Around Immunity
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FiberLigo Logo
 

Experience unparalleled nutritional innovation with NeoGOS, meticulously crafted from milk lactose through the transformative β-galactosidase enzyme reaction. This prebiotics with its sugar fiber composition, promotes optimal gut health and prevents constipation.

Backed by clinical studies, NeoGOS, a 3rd generation Prebiotic, stands tall with its exceptional benefits. Resistant to gastric acidity and mammalian enzymes, it selectively stimulates intestinal bacteria growth, promoting health and well-being. Sourced from lactose, it’s stable in food processing, ensuring no alteration in taste or smell. The presence of HMO 4′-Galactosyl Lactose makes NeoGOS a standout choice.

 

Formulated with FiberLigo™, your drink becomes more than a refreshing sip – it becomes a holistic experience. Crafted from soluble corn fiber, this digestion-resistant maltodextrin acts as a low-calorie bulking agent, promoting optimal colon health. 

With over 85% fiber content, high solubility, and low viscosity, Fiberligo™ embodies scientific precision. Scientific studies support its efficacy: 10g/day significantly increases saccharolytic flora (Bacteroides), 15g/day reduces C. perfringens after 14 days, and 20g/day contributes to a favorable decrease in faecal pH. 

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