Rising costs, climate worries and a flood of information have left shoppers stretched. Innova Market Insights reports that nearly half of consumers (46%) feel negative about the world around them. Yet they are not shutting down. They are getting choosier, and they are looking to food, drinks and supplements to help them cope.
Here is your 2-minute snapshot of the 5 shifts to plan around next year.
Worn out by bad news, people want small, everyday lifts.
70% say little moments of joy matter for their well-being, and younger shoppers lead interest in foods that support mental wellness.
Consumers want to feel strong and ready for whatever the day brings.
For 34%, physical and mental resilience is a top health goal. Sleep, gut health and immunity are all in the mix, and “energy” has become the everyday word for coping.
In a turbulent world, people are retreating to what feels familiar and grounding.
45% are spending more time in smaller social circles, and nature and comfort moments are in high demand.
Misinformation and overblown claims are eroding trust.
36% say brand reputation would raise their trust in a product, and proof such as quality and safety testing now carries real weight.
Shoppers are trimming spend in some areas to splurge where it counts.
58% are cutting back somewhere so they can spend more elsewhere, and healthier, better-quality products are winning that budget
So what should go into your 2027 formulations?
We map each trend to specific Nexus Wise ingredients, with specific category and format ideas your team can take straight into NPD planning. Think resilience shots, evening wind-down gummies, heritage beauty drinks and more.
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