How Nutritional Beverages Are Evolving?

How Nutritional Beverages Are Evolving?

Nutritional beverages: The right fit for a health-seeking world The megatrend is well established: Consumers are looking to their foods and beverages to provide added healthful benefits — including enhanced protein, reduced sugars and immunity support. As the category...
MINI版 正潮流 | 继「mini奶茶」后,MINI口服美容是否能成功出圈?

MINI版 正潮流 | 继「mini奶茶」后,MINI口服美容是否能成功出圈?

最近,奶茶mini杯突然就火了。 mini奶茶在网上火了! 被广大网友疯狂打卡刷屏,星巴克、喜茶、1點點、茶百道等品牌纷纷入局。 01 “mini奶茶”集体出圈 “Mini杯”—年轻人的精致茶饮  “mini” 版奶茶究竟为啥引来全民狂欢呢? 这给人以“一口就能喝完”的轻量感,减轻了消费者在品尝高糖、高脂奶茶时的心理负担。也印证了大众的一种消费心理——茶饮自带社交属性,不仅要好喝更要好玩。 | “小”享受 “小”放纵...