What is Healthier Choice Logo Malaysia?
The Healthier Choices Logo (HCL) is an initiative introduced by the Ministry of Health in April 2017. HCL is a criteria-based front-of-pack scheme that is intended to provide point-of-sale information to the consumers in making informed food choices by merely looking at the front of the food packages.
The objectives of HCL include:
i. To assist consumers in making informed food choices by merely looking at the front label of the food packages.
ii. To help consumers identify healthier food products in the same category of food.
iii.To encourage food and beverage industries to reformulate and produce healthier products.
iv. To provide an environment that supports healthy eating practices
Packaged foods and beverages can be awarded the HCL Logo if they meet the nutrient criteria specified by the Ministry of Health Malaysia.
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