Nutritional beverages: The right fit for a health-seeking world
The megatrend is well established: Consumers are looking to their foods and beverages to provide added healthful benefits — including enhanced protein, reduced sugars and immunity support. As the category expands beyond its traditional weight management role, nutritional beverages are especially well positioned to keep filling these new and important needs.
Top five benefits most likely to drive consumption of nutritional beverages:
• Supporting Overall health
• Supporting Healthy Immune System
• Supporting Digestive Health
• Source of Protein
• Improving Gut Health
Where nutritional beverages stand out?
Compared to other foods and beverages, consumers are more likely to turn to nutritional beverages for:
• Protein
• Weight management
• Keto-friendly diets
Position for success in a competitive landscape
As new product launches reveal, the nutritional beverage market is branching into new directions — and finding new ways to deliver for the varied needs of different age groups.
Enhanced protein, fiber and low sugars are highlighted most often in the category’s new product launches — far above the total food and beverage market.
Formulate for nutritional beverage success with Nexus expertise
Reduce the sugars. Boost the protein. Enhance immunity with fiber and prebiotics. With Nexus, we deliver you the balanced benefits consumers seek — with the tastes and textures that keep them coming back. Making your nutritional beverages even better for you
Take advantage of our end-to-end capabilities and innovative ingredient solutions to pack in the advantages consumers seek:
• Enable high/good source of protein claims with plant-based protein concentrates and isolates
• Enhance digestive health and immunity support with resistant starches, prebiotic fibers and 100% animal-free.
• Reduce the sugar with our comprehensive toolkit of low/no-sugar sweeteners.
Deliver optimal taste and texture, protect stability
From optimizing texture and taste profiles to ensuring the best shelf stability, we can help solve your challenges to:
• Achieve desired thickness and mouthfeel with starch-based texturizers and hydrocolloids
• Improve stability and reduce risk of gelation or ingredient separation
• Reduce off-notes from enhanced protein with plant-based flavor-masking solutions
