Immune Health – The Global Picture
The COVID-19 crisis has made consumers around the world increasingly aware of the critical role a strong immune system can play in health maintenance and disease prevention—and they’re taking action. The diversity of consumer self-care behaviors will energize new companion market segments and multifunctional products for immune health; including hydration, sleep, calming/ anxiety, and more.
Noteworthy immune health ingredient sales for the same period in the same channels, including those without immune health claims included Vitamin C, Vitamin D, Zinc… The opportunity for the nutraceutical industry is to keep new immune product buyers long-term.
Reprioritizing Global Health Concerns
Millennials & Gen X taking the leads for Immune supplement consumptions.
Immune health has risen to the third most significant health concern in the U.S. and China, according to HealthFocus. Immunity is the number one reason U.S. Millennials take a supplement. Since COVID-19, those aged 65 and older have joined Millennials, especially those with kids, as the top immune-seekers. Globally, vitamin C is the most popular immune-boosting supplement, along with vitamin D, B vitamins, omega-3.
Trending Nexus Ingredients for Immune Health
1. TigerPro
Lignosus rhinocerus (Cooke) Ryvarden or commonly known as “Tiger Milk Mushroom” is a highly sought-after medicinal mushroom by the aborigines as well as the urban population.
TigerPro™ proprietary cultivation technology imitate the natural growth of tiger milk mushroom. TigerPro™ is only cultivated after strain screening and DNA identification.
2. Colostrum One
Nature’s superfood, ColostrumOne is a comprehensive health solution composed of a multitude of bioactive molecules that help to strengthen and sustain health and vitality at all stages of life. ColostrumOne is the world’s premier source of colostrum, ethically sourced from Grade A dairies, with stringent testing to ensure consistency of quality, safety, and efficacy.
3. Oxxynea
Formulated from grape, olive, pomegranate, green tea, grapefruit, bilberry and orange extracts, Oxxynea brings a representative fingerprint of bioactive polyphenols acting synergistically and fulfils the “5-a-day” recommendation in terms of polyphenol quantity and antioxidant protection.
