Market Trend 101 : Pregnancy Supplement Top Trend

March 29, 2024

More and more people are taking a holistic approach to wellness, and one of it when it comes to pregnancy supplementation. The Global Pregnancy Supplement market is growing fast.

However, these supplements must cater to pregnant women’s unique nutritional needs, providing essential nutrients and offering symptom relief, including mood enhancement, sleep support, and inflammation reduction.

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1. Iron
During pregnancy, it’s important to check iron levels, as low levels can lead to health issues for both mother and baby. Taking iron supplements can help prevent problems like premature birth and anemia. But too much iron can upset the stomach. So, what is the branded ingredient that can provide you with iron without causing stomach discomfort? See below.

 

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Discover LIPOFER™ Microcapsules, a revolutionary iron enrichment solution for foods and supplements. Microencapsulated for enhanced absorption and reduced taste issues, it outperforms traditional iron sources, boasting 3.5x more bioavailability than Ferric pyrophosphate and 2.7x more than Ferrous sulfate.

It improves cognitive function, energy metabolism, and immune support, LIPOFER™ stands as a superior choice.

Say goodbye to digestive discomfort and metallic taste – embrace easy incorporation and controlled interactions. LIPOFER™ – setting a new standard in nutrition.

 

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8 out of 10
Malaysian pregnant mothers are deficient in important nutrients.
Studies have shown that most pregnant mothers in Malaysia did not achieve the recommended nutrient intake (RNI) for essential nutrients.

and…. 97% of pregnant mothers did not achieve RNI for Calcium (Hamid et al., 2019)

 

2. Calcium
Essential during pregnancy, calcium supports baby’s bone and teeth development, prevents leg cramps for the mother, and reduces the risk of preeclampsia. This supplement is crucial for pregnant women allergic to milk or with difficulty absorbing calcium. Recommended daily doses: 1300 mg (ages 14-18) and 1000 mg (ages 19-50).

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One of the most effective recognized ways for the prevention of calcium deficiency is food fortification. However there are some problems associated to calcium Ca fortification such as:

☒ Poor dispersibility
☒ Animal source of calcium
☒ Low bioavailability
☒ Low calcium concentration

Despite dairy supplying 70% of calcium, overall intake remains low. Meet Lipocal™: a water-dispersible, bioavailable calcium source. Derived from non-animal origins, it’s microencapsulated for optimal absorption, standing out for vegetarians.

LIPOCAL™ microcapsules offer a revolutionary delivery system, enhancing dispersibility and absorption. Compared to raw tricalcium phosphate and dairy calcium, Lipocal™ ensures superior bioavailability, concentration, and efficacy, catering to all dietary needs.

 

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Application :

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Pregnancy Vitamin and Supplement Tips:

When choosing health supplements during pregnancy, prioritize those tailored to meet your specific needs, such as prenatal vitamins rich in essential nutrients like folic acid, iron, and calcium. Always consult with your healthcare provider before starting any new supplement regimen to ensure it’s safe and beneficial for you and your baby.

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