Over the last 18 months, health and wellness has topped consumer priorities in a way unlike we’ve ever seen before. As the pandemic accelerated the rise of existing trends and introduced new ones at a pace nobody could predict, brands have had to be increasingly flexible to keep in tune with changing times. In short, it’s been a challenging and fast-moving year in the world of health and nutrition.
As life begins to open up again, companies face decisions about the trends that are worth investing in for the future. Which concerns are likely to stay top of consumer agendas for years to come, and which will fall by the wayside as COVID-19 (hopefully!) becomes a distant memory? With reference to the latest consumer research, here’s some of the trends that companies should keep tabs on in the coming months and beyond….
